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Ziyi Wang
Creating a Fashion Film for Saint Laurent’s Social Media Platforms
Visual Narrative for Consumer Engagement
Overview
This project is to create a fashion film for Saint Laurent to attract target customers. We hope customers can feel that Saint Laurent is a luxury fashion brand that embodies Femme Fatale, Neutral, and Wild for women through our fashion film customers. Also, they can pursue the ultimate self through fashion. The fashion film is for digital and traditional advertising that features on Saint Laurent's website, social media platforms, and billboards.
























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