Bottega Veneta is a connoisseur brand whose rich legacy embodies luxury through craftsmanship and superior quality independent of logos or branding. But with the wildly successful first three years of Daniel Lee’s tenure, Bottega saw a spike in the hype and subsequent decrease in the discretion that has defined it for over half a century. The brand began its retreat from the fanfare by expunging all social media, a move intended to get back to its core values of elusiveness and exclusivity. Our strategy seeks to continue restoring Bottega’s core principles while increasing brand equity and awareness. It also positions Bottega in its rightful place as a connoisseur brand by moving it away from the near meta-luxury status to which it has been nearing in recent years.